Under general supervision, provides support to the Director and/or Chief of Legislative and Public Affairs by providing technical support in areas of media relations, public relations, project outreach and agency marketing utilizing a variety of methods of communication. Addresses media issues; works with residents on project mitigation and communication; and, supports communication efforts with local, state and federal elected officials.
This list is illustrative only and is not a comprehensive list of all functions and duties performed by employees in this position. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions, but are an essential function. Essential duties and responsibilities may include, but are not limited to the following:
Establishes and maintains communication channels across traditional and social platforms that increase the agency reach potential.
Develops and implements scalable marketing materials for the agency and its partners.
Designs, writes, and distributes press releases, public service announcements, fact sheets, media kits, presentation materials, traffic advisories, and other special publications.
Assists with development of brochures, flyers, maps, and other materials.
Maintains media contact lists.
Monitors external news sources and provides content to the Chief of Legislative and Public Affairs and Executive Staff upon request.
Answers public information calls and responds to requests for information.
Responds to media requests and serves as a liaison to the media, as directed.
Drafts, edits, and coordinates updates to information for the SBCTA Internet website.
Writes copy, builds layout and distributes agency newsletter (@SANBAGnews), as well as provides content to publications from other agencies or associations as needed.
Plans special events, including ground-breaking ceremonies, ribbon-cutting events, open houses, community meetings, and tours.
Coordinates speaking engagements for senior staff and develops accompanying collateral and presentation materials.
Represent the agency at public events, community meetings, trade show events, special events, community groups, and with public and appointed officials.
Serves as a liaison between SBCTA and the public to promote and engage stakeholders in agency projects, programs, and services.
Coordinates project outreach efforts by managing outreach consultants for each project to engage the public in project development and construction phases as well as managing safety outreach programs with the public as applicable.
Writing letters, memos, traffic notices and other correspondence.
Establishes and maintains positive relationships with print and electronic media, local and regional agencies, community leaders, elected officials and staff members, Caltrans representatives, and other key stakeholders.
Maintains digital capital project folders for historical outreach efforts, including photographs.
Monitors consultant contracts for compliance with SBCTA policies and project budgets, reviews and updates contract deliverables, coordinates reviews, tracks billings, and resolves discrepancies.
Maintains Title VI data for reporting requirements.
Supports legislative staff as needed in evaluating legislative proposals, coordinating event attendance, and drafting materials.
Performs other related duties as required.
Applicable state and federal statutes, rules, codes, and regulations, particularly regulations governing the disclosure of information by a public agency.
Principles of public administration, public information, media relations, community relations, and marketing programs.
Project management methods and techniques.
Professional journalistic methods, including research, publication, and presentation.
Techniques used in the production and distribution of promotional materials, including but not limited to graphic design and performance measurement.
Procedures for handling confidential material.
Record keeping and file maintenance principles and procedures.
Business and personal computers, and standard software applications.
Writing and preparing a variety of communications materials including but not limited to reports, speeches, promotional materials, correspondence, press releases, fact sheets, and use of social media platforms.
Demonstrated understanding of marketing strategies.
Effective and concise written and verbal communications.
Preparing information for diverse audiences including information gathering, analysis, and summary documents for the public.
Representing the agency and speaking before the public.
Using computer software programs including graphics, database, spreadsheet, word processing and web-based applications.
Working independently, exercising good judgment, and prioritizing tasks.
Establishing and maintaining effective working relationships with employees, public officials, media representatives, government agency representatives, and the public.
Promoting SBCTA’s projects, programs, and services through social media platforms and associated strategies.
Education and/or Experience:
Bachelor’s degree from an accredited four-year college or university with major coursework in Communication, Public Relations, Journalism, Marketing, or a related field AND at least three (3) years of progressively responsible analytical or administrative experience in public relations, public outreach and/or communications programs OR an equivalent combination of education, training and experience.
Licenses and Certifications:
Possession of or ability to obtain a California driver's license and proof of automobile liability insurance may be required.
Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; to operate a motor vehicle and to visit various meeting sites; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. This is primarily a sedentary office classification although standing in and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects up to 25 pounds.
Applications will be accepted until Friday, January 20, 2017 at 4:00 p.m. or until the position is filled. Applications may be mailed or delivered in person. Call 909-884-8276 for application and requirements or visit our web site at www.sanbag.ca.gov or www.gosbcta.com.
Complete the SBCTA application form. Provide a one-page written summary of your experience in the workplace and/or education relative to this position, describing work performed and the frequency. The information provided will be used to verify and evaluate the applicant’s qualifications. Failure to complete the application and clearly demonstrate fulfillment of the minimum requirements will result in disqualification of the applicant. Resumes in lieu of an application and/or faxed applications will not be accepted. The successful applicant will be required to take a pre-employment drug test.
About San Bernardino County Transportation Authority
San Bernardino County Transportation Authority, known as SBCTA, is the transportation planning agency for San Bernardino County. SBCTA is responsible for cooperative regional planning and furthering an efficient multi-modal transportation system countywide. SBCTA serves the 2.1 million residents of San Bernardino County.
As the County Transportation Commission, SBCTA supports freeway constructi...on projects, regional and local road improvements, train and bus transportation, railroad crossings, call boxes, ridesharing, congestion management efforts and long-term planning studies. SBCTA administers Measure I, the half-cent transportation sales tax approved by county voters in 1989.
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Institute of Transportation Engineers
1627 Eye Street, NW, Suite 600 | Washington, DC 20006 USA
Telephone: +1 202-785-0060 | Fax: +1 202-785-0609 firstname.lastname@example.org